Marketing your brewery with sense of place

With a hyper-local theme running through the industry, many breweries use their location to drive branding and marketing. Isaac highlights three breweries who appeal to sense of place in order to convey their values and identity.

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Brewery Brands We Love

Evocative. Eye-catching. Playful. Bold. We compiled some of our staff’s favorite brewery brands from around the country and talked about why these stood out to us and how we fell in love with them.

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Tap handles: not just for beer

When you hear “tap handle,” you probably think beer. In a crowded craft market, that’s not surprising, as the need for a distinct handle is now more important than ever.

But beer isn’t the only liquid that needs a tap handle.

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Logan Schmitt Red Tailed Hawk illustration

Our mascot’s flattering portrait

Working in design, you get exposed to a ton of awesome creators.

Logan Schmitt’s distinct illustrative style lends itself super well to wildlife (and feathers specifically). So earlier this year we treated ourselves to a high-end interpretation of our beloved mascot, the Red Tailed Hawk.

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