Branding, Social, Web copy, Website

The original beer week.

Ohio Brew Week is one of Athens, Ohio’s biggest and most popular fests of the year. Dozens of craft breweries from around the state join thousands of beer lovers for events all over town.

The event organizers were looking to revamp their website. They wanted a quick, easy to use space for event and brewery information that also serves as a functional and fun place to go during the 50 weeks out of the year that aren’t Ohio Brew Week.

As huge fans of craft beer ourselves, we built a website that was a real labor of love. We designed a centralized, stylish location for Brew Week events, news, sponsors, shopping, and more.

We also put together a fully custom beer tracker for the site, allowing connoisseurs to keep track of beers they try and love, right on your mobile device or computer.

This site will continue to evolve along with the event itself, and it is something we look forward to every year. We love working on it while enjoying a nice Ohio craft brew.


In 2016 we teamed up with Ohio Brew Week on the beer festival’s merchandise line. We introduced a range of new products including sampler glassware and stainless steel pint glasses.

We utilized Kevin Morgan’s iconic artwork for a selection of products and also offer several of our own designs.

Increasing the year-round access to Ohio Brew Week merchandise established our line of products as popular beer themed holiday gifts.

Our sister company, Ohio is Home, is the official retailer for all Ohio Brew Week merchandise.

You can also see more of our physical products at our storefront on Columbus Road in Athens, home of Ohio Brew Week.

Social Media Strategy

With hundreds of beers and events, Ohio Brew Week has a ton of info to share before the festival.

We help Ohio Brew week effectively fulfill sponsorship agreements, raise brand awareness and boost event attendance. All while promoting our great city of Athens, Ohio.

Find out more about Red Tail Design’s social media process.