Branding, Website

Fit & Functional.

WellWorks is one of the premiere health and fitness facilities in Athens, Ohio for both Ohio University and the surrounding community. We were excited to help them in a branding overhaul and website update to showcase health services, fitness classes, facility information, and build a comprehensive, recognizable visual style. The website needed to both market programs and opportunities, but also serve a more utility function for existing members to find information quickly, like operating hours and phone numbers. Their new branding included new Wellworks designs, as well as logos for particular programs like HeartWorks and Risk Reduction, and custom icons for specific departments and services, all following the same umbrella design identity – WellWorks — for building cohesion and brand recognition. We also recorded and utilized cinemagraphs, or moving pictures, that load on the homepage, which add a lot of visual flair to the site without loading a large video or image.