Branding, Website

Fit & Functional.

WellWorks is one of the premiere health and fitness facilities in Athens, Ohio serving both Ohio University and the community.

We were excited to help them in a branding overhaul and website update. The new site showcases health services, fitness classes and facility information, organized with our new comprehensive, recognizable visual style.

The website needed to market programs and opportunities, but also allow existing members to find information quickly, such as operating hours and phone numbers.

WellWorks’ new branding includes fresh designs, as well as logos for programs such as HeartWorks and Risk Reduction, and custom icons for specific departments and services. All designs follow the same umbrella design identity creating cohesion and brand recognition.

We also recorded and utilized cinemagraphs, or moving pictures, that load on the homepage. These elements add dynamic visual flair to the site without requiring visitors to load a large video or image.

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