Branding

ReUse Industries is celebrating 25 years of business this year! With this milestone and their recent expansions, the organization began looking for a new brand to use for their various ventures. The organization has 3 unique branches under ReUse Industries, which are the new Makerspace, which is a shared working space for makers, the Tool Lending Library, in which you can purchase a membership to borrow various tools, and ReUse on Union which is their retail space for selling up-cycled items.

We worked with ReUse to create a logo that was clean, modern and gave a nod to the breadth of work the organization covers. We incorporated icon elements into the wordmarks that show off a touch of what each sector of ReUse covers.

Original Logo

New Logo